One thing that will greatly influence the tone and style of your essay is the intended audience.
In your proposal argument, you want to convince your audience to take action. Your thesis, which should appear at the end of your introduction paragraph(s), describes that action. The body of the essay lays out the reasons for and logistics of that action. Later, in your conclusion, you will reinforce that action.
The first step is to know is who your target audience. This will help you focus your research, your rhetorical appeals, and the direction of your essay.
Who are you trying to convince to take action? Who has the power to actually make this change? That “who” is your audience.
In your introduction, you need to do a few things to address your audience:
- Through your identification of relevant details of the discourse community and your discussion of your stake in that community, you will establish your ethos (credibility) as writers.
- Through your discussion of the issue (What is the problem? Why is it a problem? What have others written or said or done about this problem?) you will show your audience what YOU know about the issue/need and will also bring them up to speed on the discussion at hand.
- Through your thesis, you will indicate, in a nutshell, what your solution is and why it is important.
Take a look at a sample introduction from last semester. In the intro, the student writers indicate that they plan to write a proposal to the Chipotle corporate office. Thus, as it is written now, the audience is their peers. How would you revise this introduction if the audience was the Chipotle corporate office?
Write Project Four! Post work-in-progress to blogs before class on Tuesday.